A DIGITAL CAMPAIGN WITH PURPOSE
The UVA Darden School of Business is one of the top distinguished graduate business schools in the country. Darden's Batten Institute for Entrepreneurship and Innovation annually supplies scholarships in the categories of entrepreneurship, innovation, and technology. As the project's lead designer at Karma Agency I was tasked with translating a campaign platform and voice into the digital and social space, while also concepting an innovative and succinct landing page design. The goal was to both intrigue and inform users while also capturing leads.